Every engagement falls into Management, Marketing, Finance or Design, often more than one at once.
“A jack of all trades is a master of none, but oftentimes better than a master of one.”
Isolated solutions create fragmented results. That is why Sierra was designed to be comprehensive. There is no need to coordinate and call four people to get something done: do what only you can do for your business, and let us handle the rest.
This is where most small and medium-sized businesses need the most help: business plans, product launches, strategy and day-to-day business logistics. Think employee relations, sales coaching, pitch crafting and systems implementation. It is the work that frees up an entrepreneur's time and helps the business grow.
When a business is launching a product, a subsidiary or a new line of service, we start by building the business case to test whether the idea is viable. If it is, we determine whether a full business plan is warranted, including market study, positioning, logo and promotional material. Engagements can be as targeted or as all-inclusive as you need, up to and including turnkey management, which keeps your financial exposure in check.
We are not an accounting firm. We offer comprehensive treasury management consulting for clients who want an objective view of their cash operations. That kind of advice is usually only available through banks, which also sell the infrastructure treasury and cash management require.
Finance is also the one area where we work with individuals, not just businesses. Study after study shows that the financial literacy of Canadians is concerning, with a real knowledge gap around what banking products can actually do. We believe closing that gap helps many Canadians make better long-term decisions.
Good design goes unnoticed by most people. Bad design is obvious to everyone. That is the philosophy behind every piece we create for clients. Design is more than nice colours and a clean layout: it directs the eye where you want it to go and can convey a complex idea in a single frame, without words. From functional corporate documentation to logo and brand identity work, we help clients express who they are and what they do.